Or, should you wish, you can also start a new timeline select 'Create collection'. Select 'Collections' from the menu options. Start by clicking the '+' icon in the left-hand navigation bar – or use the keyboard shortcut – to add a new column to your dashboard. Think of collections as Twitter lists on steroids. Collections enable you to organise tweets according to topics, events, interests, conversations and more, all in real time.Īdd your collections as columns and you can even tweet the URL to share it with others.
Get to know collectionsĬollections are a step on from a simple search or user-based column. You can do this for more than one account at a time. Just click the 'Schedule Tweet' button in the compose panel and then select the date and time you'd like the tweet posted.
This is great for company accounts where you want to make them seem as though they're updated over the weekend when, in fact, you're sitting at home in front of the fire. Schedule tweetsĪnother great feature of TweetDeck is that you're able to schedule tweets to be posted whenever you want. There are no new analytics elements in the TweetDeck Preview as yet, but it does seem like an area of potential as Twitter continues to evolve the tool.You can even post the same tweet to several accounts simultaneously should you wish – just highlight the accounts you want to send to when you tweet. There are valuable tools that Twitter could build in, based on existing third-party tweet analytics options, which could make it worth any extra cost, and brands would be keen to track more data if it becomes available. So Twitter has, at the least, considered the potential in this respect, and if it is looking to significantly enhance the tool, and add in advanced analytics, especially following the removal of its Audience Insights element from Twitter Analytics in 2020, then again, I would suggest that many brands would indeed pay. We'll have more to share soon as we learn from these tests." We want to get feedback on how we can expand TweetDeck’s offerings for those who use it the most. We'll take these lessons into account as we explore what TweetDeck could look like within Twitter's subscription offerings later on. "Through these tests, we’re exploring how we can give people more customization and control using TweetDeck. To be clear, Twitter has directly suggested that it might look to monetize TweetDeck, as such, though Twitter Product Chief Kayvon Beykpour, did make this comment on the launch of the TweetDeck Preview test last July: I mean, Hootsuite has over 200,000 paying users, and how many of them are utilizing its platform just to schedule tweets? If Twitter went the same route, and charged businesses a small fee for access to TweetDeck, along with additional enhanced tools, and ideally, updated tweet analytics, I suspect many would indeed pay, adding another revenue pathway for the company.Īnd with Twitter still working on subscription models and other revenue generation options, it could be a more viable pathway than, say, Twitter Blue, which hasn’t become a major winner as yet. Though Twitter could also look to monetize it. It’s a better-looking, better functioning version of TweetDeck, and given it’s now been in testing for six months, it seems likely that it will soon become the default version of the platform, available to all users.
The updated version of the tweet management platform includes improved column creation, ‘Decks’ for building multiple dashboards in the app, updated tweet presentation, so you can see how your tweets will look before they go live, list discovery, DM management and more.
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Selected users in the US, Canada and Australia can access the new format, though you can also get a sense of the new functions by temporarily gaining access by editing the HTML code on the site. It’s the latest addition to the growing feature base in the updated TweetDeck, which Twitter first launched last July, and is still in invite-only Preview mode.
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